SpeakerNet News Teleseminars
Put Persuasive Power in Your Promo Prose:
Fix Writing Mistakes That Are Costing You
How to register and order the recording:
Additional resources for this seminar:
- Handout — (PDF, 250K)
You put up yet another blog post and linked it to a host of offerings, but nothing is selling. Or you’ve published an excellent book but the back copy cover wouldn’t entice even your mother to buy it. Or you’ve rewritten your one-sheet message to book more engagements, but how you describe your programs doesn’t resonate with those you want to impress.
Because your business results tie closely to the marketing copy you write, how you learned to write in school just won’t cut it today.
In this teleseminar, Barbara shares common mistakes that often scuttle your attempts to convert words into action — mistakes you might not even know you’re making!
Step one is being aware of those mistakes; step two involves discovering what you might do differently to:
- Craft persuasive paragraphs that address your reader’s pain (it’s not all about you!)
- Say what you intend to convey in clear, concise ways (a confused person doesn’t buy)
- Tap into imaginative ways of expressing your message (overcome the boring factor)
- Make it easy (not tedious) for people to read what you say in writing (whack wordiness)
- Plan your messages in a way that puts the writing process on autopilot (so essential information isn’t forgotten)
Don’t miss this opportunity to “go deep” and strengthen everything you write — from emails to proposals to one-sheets, blog posts, and back-cover copy. No one will be persuaded to take action if there’s no persuasive power in your pen.
More about our guest expert:
Barbara excels at working with speakers, authors, and entrepreneurs to put their passion on the page as a way to make a difference in the world. Working with Barbara goes beyond scoping out grammar gremlins and fixing word trippers. Messages come across with more polish, persuasion, and effectiveness than ever.
Before starting Barbara McNichol Editorial in 1994, she earned her stripes in newspapers, public relations, and corporate communications. In the past 20 years, she has worked with more than 200 authors and placed 300+ book titles on her editor’s trophy shelf — including New York Times #3 best-seller How Come That Idiot’s Rich and I’m Not by Robert Shemin. Eager to help people write more clearly and concisely, she delivers interactive programs on “How to STRENGTHEN Everything You Write.”
Barbara is the creator of “Word Trippers: The Ultimate Source for Choosing the Perfect Word When It Really Matters” and produces two e-zines, “Word Trippers of the Week” and “Add Power to Your Pen.”