SpeakerNet News Teleseminars
Making Sure Your Website Investment Is Paying Off
How to order the recording:
- If you order the recording, you will get a link to the recorded video of the online webinar.
Additional resources for this seminar:
When you purchase the recording, you will be emailed a link where you can download a handout prepared by Dave.
How do you know if your website is effective?
An attractive, effective website is critical to success in today’s market. You have spent time and money setting up yours. You’ve agonized over every detail working with your designer and webmaster. But you’re not getting the volume of business you think you should. You may be getting lots of visitors, but few conversions to sales. Or maybe you’re not getting many visitors at all.
How do you know what’s working and what needs to be changed? How do you measure your site’s effectiveness? You may have set up analytics on your site, but do you regularly look at those statistics? Do you know what to look for in all those numbers? Learn what to look for and what tools can help you make the most of your website. And if you haven’t set up analytics, you’ll see how to easily do so.
This webinar isn’t for geeks (although they are welcome). This is designed for you, the business owner. Learn what metrics to use and how to measure whether changes you make to your site are improving the return on your investment. You will have better insights so you can have better conversations with your webmaster. Why not have them watch as well? And your office manager and/or marketing director, too.
You will learn:
- what key metrics are important to track
- how to find the information you need in Google Analytics
- what other tools you should be using to measure your website
- how to know within minutes when your website is down
- how to track responses to campaigns on social media, email newsletters, and other outgoing promotions
More about our guest expert:
Dave Paradi has been speaking for over 15 years. He gets most of his new clients through his website, and can trace at least $100,000 per year in revenue to clients that first found him on his website. He develops his site and measures how it is doing, so he has had to figure out what actually works to make a website effective. He has spoken to NSA conferences, chapter meetings, CAPS chapter meetings, and has delivered an SNN webinar in the past.