SpeakerNet News Teleseminars
Rethink Your Pricing, Packaging, and Positioning
Roger Courville, CSP
How to order the recording:
Meeting planners are increasingly asking speakers for virtual presentations. Here’s the problem: If you haven’t thought ahead about how to use web conferencing in your business, you’ll likely leave money on the table.
Here’s the good news: explaining your value and differentiating your message isn’t hard, just different. And reframing the discussion will create more opportunities, higher fees, and higher client satisfaction.
Join Roger to jumpstart your success when pricing, packaging, and positioning the virtual part of your business for maximum monetary impact.
You will learn:
- Why you might want to quit calling your virtual presentations “webinars”
- 2 things to think about when adding webinars to your business model
- What to say when a meeting planner thinks webinar = discount on your fee
- What to change in your contracts (if you want more money, that is)
- 4 ways to help meeting planners better promote your webinar
IMPORTANT: This session is not a 101-level class about how web conferencing works. If you have never used web conferencing as a presenter (sitting in the audience of a webinar doesn’t count!), it is recommended you
- Sign up for a free trial of two services (e.g., GoToMeeting, Webex, Adobe Connect, AnyMeeting, ClickMeeting, or Omnovia)
- Invite a friend to join you for a few minutes. Twice (once each with a different platform)
More about our guest expert:
Roger Courville, CSP, webinar expert and author of The Virtual Presenter’s Playbook, has been called the Michael Jordan of online events. By day he is an internationally sought-after speaker, author, and analyst on the psychosocial aspects of engaging remote participants in webinars, virtual classes, and hybrid events. By night he volunteers on National Speakers Association’s Chapter Leadership Council, as taxi driver for his three kids, and for any band unlucky enough to have him play guitar.