SpeakerNet News Teleseminars
How to Turn Your Best Speech
Into a Successful Book
Amy Collins and
How to order the recording:
Are you looking for ways to increase your reach with clients? Creating a book from your speech is a great way to increase your impact with current and potential clients. Plus you’ll be able to sell it before, during, or after your presentation.
But just transcribing your speech is not going to get you a fully fleshed-out, professionally crafted book. You may be able to do it alone, or (most likely) you may need to engage other professionals to help.
In this program, you’ll learn how to translate your spoken message into a finished, high-quality book. Amy and Bethany strip away the hype and false promises and look at the steps needed to properly create a book from a speech.
Amy Collins from New Shelves Books and Bethany Brown of The Cadence Group have over 40 years combined experience working with speakers. They share their experience from working with speakers to create books based on their presentations.
You will learn:
- when your presentation should be the basis of a book (and when it should not)
- the steps to turn your speech into a book
- how to find the right team members to help you shape your speech content into a book
- how to use transcriptions as part of your book
More about our guest experts:
Amy Collins is an American entrepreneur, speaker, and author in the field of book marketing and distribution. She started her career in the book industry as the book buyer for Village Green Books in Rochester, New York. In 1996, she became a National Account Representative for Prima Publishing. In 2001, she was named Director of Sales at Adams Media in Boston, and then rose to the Special Sales Director for the parent company, F+W Media.
Over her career, Amy has sold to Barnes & Noble, Target, Costco, Borders, Books-A-Million, Wal-Mart, and all the major chains as well as helped launch several private label publishing programs for the book chains and companies such as PetSmart and CVS. In February 2006, Amy started a book marketing company for small presses and transitioned the distribution arm in 2008 into one of the premier publishing services and sales companies in the US — New Shelves Books. She also is a professional speaker and the author of It’s the Little Things (2003) and The Write Way (2015).
Bethany Brown started her publishing career at Adams Media as an editorial assistant working on career books. Four years later, she was the senior editor in charge of acquiring for, and developing, The EVERYTHING® series and brand extensions. She was also responsible for new series development in partnership with the parent company.
Looking to help a smaller press grow, Bethany moved to Chicago in 2004 and served as the senior editor and editorial manager at Sourcebooks, Inc. in charge of Sourcebooks Jabberwocky, the Sourcebooks’ bestselling parenting book program and several other branding and publishing initiatives. During her time there, she also overhauled editorial, production, and sales workflow processes resulting in the dramatic increase of sell-in and sell-through. Bethany joined The Cadence Group in November 2008 and became the principal in 2012.
Amy: New Shelves Books
Bethany: The Cadence Group