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Guest Expert:

Shawne Duperon   (About Shawne)

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The Program:

Your speaking, training and consulting career can be helped or hindered by how you come across on camera, whether it’s a media interview, your demo DVD or a YouTube segment. Video media exposure can expand your visibility exponentially to potential customers and powerfully cement your credibility — when you use it well! If not, it can actually hurt your brand.

After this session with former TV reporter Shawne Duperon, you will understand how to be outrageously charismatic on camera. Over the last 20 years, five-time Emmy award winner Shawne has interviewed presidents, celebrities and sports stars. She’s filmed Colin Powell, Jimmy Carter, Hillary Clinton, John McCain, Morgan Freeman, YoYo Ma, Phil Mickelson and Bill Cosby, to name a few. She knows what it takes to be great on camera and have reporters, producers and editors coming back for more.

Using on-camera strategies and tactics, Shawne shares all the inside secrets to become exquisite on camera.

In this content-rich teleseminar you will learn:

• How to avoid on-camera mistakes
• How to “dance” in a TV interview
• Where to look when you’re on-camera
• The best camera-ready clothing to wear
• The difference between taped and live interviews
• How to talk in 2- to 3-sentence “sound bites”
• Why the first question is the most important
• When and why you should “parrot” the reporter
• How to meet both the reporter’s needs and your messaging goals

More about our guest expert:

Five-time Emmy Award winning producer Shawne Duperon has been in the television business for nearly 20 years. She has taught thousands of people how to get free TV publicity. She’s collaborated with many of “The Secret” masters like John Assaraf, Marci Shimoff and Hale Dwoskin. Shawne has even replaced Bill Ford of Ford Motor Company when she spoke at the Department of Defense.

She’s worked at ABC and NBC, and has traveled the globe for the likes of “World Business Review” with Alexander Haig and The Science Museum of London.

Shawne has interviewed hundreds of celebrities, including General Colin Powell, Morgan Freeman, Bill Cosby, Yo Yo Ma and Gloria Steinham. You’ve watched her on numerous networks and have seen her featured in newspapers such as USA Today, The Washington Post and The Chicago Tribune. You’ve even heard her as the voice in radio commercials for OnStar.

Her national documentaries on PBS have garnered dozens of awards. She’s currently working on the documentary “Forgive,” a compelling inquiry into all aspects of how and why humans forgive.

Shawne was named “Innovator of the Year” and one of the top 10 women-owned businesses by The National Association of Women Business Owners.

Shawne’s currently a PhD candidate, creating leading-edge research on the relationship between mass media and gossip. Media, she says, is the ultimate network. Knowing how to create and navigate strong media relationships is the secret to unlimited marketing power.

www.shawnetv.com