SpeakerNet News Teleseminars
Building Your Platform
to Move Your Speaking Career,
Book Sales and Business to the Next Level
How to order the recording:
Additional resources for this seminar:
- Handout — (PDF, 55K)
It’s a buzzword these days to talk about if one has a good “platform” or not — and we’re not talking about the place you stand when delivering a speech!
So what is it and why do you need one? Isn’t having a blog, ezine, and Twitter followers enough? Who really cares if you have a platform or not? And if you decide it is important (and it is!) how do you create a great one to move your business and success to the next level?
Bill has broken the idea of platform into easily understandable elements that you can build a little bit at a time to increase book sales, get more and better speaking and/or consulting engagements, and move your business up another notch or two.
You will learn:
- the five elements that make up a platform
- why platform is not all about publicity or the size of your mailing list
- how to use other people’s platforms to increase yours
- the fastest way to increase your platform
- what you can learn about presenting your platform from how Bill got an agent in one day
More about our guest expert:
Bill O’Hanlon has written 37 books, mostly published by major publishers such as W.W. Norton, HarperCollins, Penguin, Pearson, and others. He has self-published and e-published and coached over 100 books into publication. He was featured on Oprah with his book, Do One Thing Different. He has given over 3,000 talks all over the world. He created an approach to change called The Solution-Oriented Approach, inspired in part by his studies and mentorship with the eccentric late psychiatrist Milton H. Erickson.