Weekly Newsletter Advertising Guidelines

See below to advertise in the weekly newsletter.
See this page to list your product or service on this Web site.

“Our sponsor ad pulled very well. I am impressed with the response. You do a great job.” -- Annie Jennings


Overview

About SpeakerNet News

We currently have over 9000 subscribers around the globe. We typically receive up to 30–40 new subscribers a week.

SpeakerNet News is such a loved resource that we hear about it when people don’t receive it on Friday morning if there is a glitch in their email. Although it is not a service of NSA, we were given the NSA President’s Distinguished Service Award in 1999 for our service to the profession. This fond feeling is often passed on to our advertisers.

We have been publishing every Friday since February 1996.

SpeakerNet News Advertising Info

There are four ways to advertise in the weekly SpeakerNet News newsletter:

  1. SpeakerNet News Sponsorship (at the top of the newsletter)
  2. SpeakerNet News Ad (at the bottom of the newsletter)
  3. One-Time-Only Ad/Announcement
  4. Free Want Ad

Why should I advertise in SpeakerNet News?

Ads in SpeakerNet News work in both the short and long term for advertisers. Over time, advertisers build brand awareness and the good feelings that accompany their synergistic relationship with SpeakerNet News. (SpeakerNet News has a tremendous amount of goodwill and respect from the professional speaking community, based on its years of consistent publishing and the personal involvement of its publishers with the speaking world.) In the short term, advertisers can highlight new products or announce new promotions, attract readers to particular portions of their Web sites, run contests, run special deals, and so on.

What does a SpeakerNet News advertiser receive?

  • 25 or 50 words of text in each issue in which to present company contact information, slogans, special promotions, and so on. (You may change the text of your ad as often as every week.)
  • A hyperlink at the end of the ad (not counted in the word count).

What can I put in my ad in SpeakerNet News?

Here are some ideas:

  • An announcement for something you want your colleagues to know about (e.g., new book, new program, new audio tape series, mention in the Wall St. Journal). It does not have to be something that is focused on speakers.
  • Something to sell that would be of benefit to speakers (book, seminar, tape).
  • Anything related to your commercial venture (e.g., bureaus soliciting speakers for specific engagements, Web content requests, new book announcements, subscription offers to your e-newsletter, solicitations for stories/input for an upcoming book/product).
  • Contact info — URLs, email addresses, phone numbers, etc.
  • News about special promotions, discounts, and deals.
  • A link to a Web-based survey.
  • A link to a Web-based contest.
  • A link to a Web form where readers join your mailing list.
  • Slogans and mission statements.

Ad Samples

Want your marketing to stand out from the crowd? Hire XYZ Promotions to help you get the attention of meeting planners. 301-555-2345 or
   http://www.maryspeaker.com
(23 words)

Mary Speaker is pleased to announce her new book, “Corporate Takeovers for Fun and Profit.” Intended for senior executives and investment bankers. Covers the pros and cons of takeovers, a list of questions to ask, and a step-by-step guide. Great for gifts. Call us to order!
   http://www.maryspeaker.com
(48 words)

Specifications for ads

  • Length. Each posting is limited to 25 or 50 words describing the product, service or announcement. If you have more information, your posting can have a hyperlink that readers can click on to go to a Web site where there will be more details. (The link is not included in the word limit.) Count each word in hyphenated words: “Father-in-law” is counted as three words. Phone numbers and URLs are each one word.
  • Formatting. Some people receive SpeakerNet News in an all-text format. Others receive the HTML format newsletter. To keep things simple, and to avoid excessive formatting in ads, we do not use bold, italic, or color.

    We do not use all caps titles (e.g., BEST IN THE BUSINESS) — it reads like shouting to us, and some documents with words in all caps are blocked as spam by some ISPs. If you want to offset key words or phrases use an asterisk before and after (e.g., *Best* in the business).

    An ad is all one paragraph, not “stacked” in separate lines or paragraphs. The URL is offset at the end for easy clicking.
  • Revisions. You can change your ad at any time, with no charge. Just email us your new wording and we’ll change it for the next issue.
  • Placement. We try to be fair in the placement of the ads. New regular ads are interspersed between longer-term ads. The last ad in the issue becomes the first ad the following week.

    Sponsor ads are posted in the order in when they were placed.
  • Boosting your visibility. Many advertisers find that their ad gets more results if they offer periodic tips for readers in the regular part of the newsletter. There is no charge to place a tip, but please be generic, non-commercial and not focused on your business. We do not put your URL in your tip. We cannot guarantee the placement of any tip.

How do I pay for my ad?

Send us your credit card info by email, phone, or fax.

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Speakernet News Sponsor Ads

Description

Your sponsor message goes at the *top* of each issue, rather than in the regular advertising section below.

There are a limited number of sponsorship slots available for each issue of SpeakerNet News. If those slots are full, your sponsorship information will have to wait until an opening appears. The sponsor ad/information at the top of each issue will be ranked with the earliest sponsor at the top. The sooner you become a sponsor, the higher your information is in the newsletter.

SpeakerNet News Sponsor Ad Rates

  • 4 issues: $600 for 25 words, $1150 for 50 words
  • 13 issues: $1800 for 25 words, $3500 for 50 words
  • 26 issues: $3000 for 25 words, $5500 for 50 words

Given our current quantifiable weekly readership, that comes out to less than $25 CPM. Further discounts are available for longer-term sponsorships.

Submit Your Ad

Note:

  1. Deadline is each Wednesday at midnight (Pacific).
  2. Payment must be received in advance.
  3. Email your advertising copy to editor@speakernetnews.com. Tell us how long you want the ad to run.
  4. Provide payment by credit card, or a check.
    Visa, MasterCard, Amex, and checks (payable to SpeakerNet News) are accepted. Email (editor@speakernetnews.com), call (408/998-7977) or fax (408/998-1742) us your credit card info., or send checks to 1440 Newport Avenue, San Jose, CA 95125-3329.
  5. Email your advertising copy to editor@speakernetnews.com, or else put it in the Comments field of your shopping cart order.

Put selected ad in your shopping cart:

Questions? Email or call Rebecca Morgan (editor@speakernetnews.com, 408/998-7977), if you would like to discuss how you could benefit from an ad in SpeakerNet News.

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Speakernet News Regular Ads

Description

Your message appears in the left column of the HTML newsletter, and toward the end of the text-only newsletter:

SpeakerNet News Regular Ad Rates

  • 4 issues: $195 for 25 words, $350 for 50 words
  • 13 issues: $550 for 25 words, $1000 for 50 words
  • 26 issues: $950 for 25 words, $1700 for 50 words

Ad payment is not refundable.

Submit Your Ad

Note:

  1. Deadline is each Wednesday at midnight (Pacific).
  2. Payment must be received in advance.
  3. Email your advertising copy to editor@speakernetnews.com. Tell us how long you want the ad to run.
  4. Provide payment by credit card, or a check.
    Visa, MasterCard, Amex, and checks (payable to SpeakerNet News) are accepted. Email (editor@speakernetnews.com), call (408/998-7977) or fax (408/998-1742) us your credit card info., or send checks to 1440 Newport Avenue, San Jose, CA 95125-3329.
  5. Email your advertising copy to editor@speakernetnews.com, or else put it in the Comments field of your shopping cart order.

Put selected ad in your shopping cart:

Questions? Email or call Rebecca Morgan (editor@speakernetnews.com, 408/998-7977), if you would like to discuss how you could benefit from an ad in SpeakerNet News.

Top of page

One-Time-Only Ads/Announcements

Description

Some people prefer a one-time paid advertisement for a commercial venture, e.g., bureaus needing speakers, Web content requests, subscription offers to your e-newsletter, solicitations for stories/input for an upcoming book/product.

Other announcements include: a new book published, appeared in a major publication, received an award, or secured a big contract. Use this section to promptly announce these accomplishments to your colleagues.

These one-time ads have no word limit and will appear in the Regular Ad section under the Sponsor Ads.

Rates

  • Rates are $2/word, $50 minimum. There is no word limit.

Submit Your Ad

  1. Deadline is each Wednesday at midnight (Pacific).
  2. Payment must be received in advance
  3. Email your advertising copy to editor@speakernetnews.com
  4. Provide payment by credit card, or a check.
    Visa, MasterCard, Amex, and checks (payable to SpeakerNet News) are accepted. Email (editor@speakernetnews.com), call (408/998-7977) or fax (408/998-1742) us your credit card info., or send checks to 1440 Newport Avenue, San Jose, CA 95125-3329.

Questions? Email or call Rebecca Morgan (editor@speakernetnews.com, 408/998-7977), if you would like to discuss how you could benefit from an ad in SpeakerNet News.

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Free Want Ads

Description

SpeakerNet News subscribers can post free want ads for equipment or other supplies for sale. A subscriber may post up to two want ads per calendar year.

Rates

  • Free. There is a 25-word limit.

Submit Your Ad

  1. Deadline is each Wednesday at midnight (Pacific).
  2. Email your advertising copy to editor@speakernetnews.com

Questions? Call or email Rebecca Morgan (408/998-7977, editor@speakernetnews.com), if you would like to discuss how you could benefit from an ad in SpeakerNet News.

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SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions