Guest Expert:

Gordon Burgett   (About Gordon)

The Program:

Would you like to create a lifetime income from your core message? What key components must your speech, book or seminar include for you to create a half-dozen products that will supply you with ample -- and passive -- income? How do you find that magic idea that makes your heart soar and your purse swell?

One good idea can change your life and the world, if you know how to identify, develop, and share it. Converted into a core, signature speech, that idea's planned expansion by one or many of a half-dozen, related means can quickly validate your expertise and bring you the kind of personal and financial rewards you deserve.

Who better to explain the process in one career-building hour than Gordon Burgett, author of Empire-Building by Writing and Speaking? Gordon will explain the key steps of the process in his usual straightforward fashion, plus lead you to the contemporary tools and resources that will provide a solid foundation for your lifetime empire. For potential emperors or empresses only.

You will learn:

• What ideas work best for empire building
• What that core speech must contain to perform lifetime magic
• How marketing costs decrease as expertise validation increases
• Why a book or seminar may work as well as a signature speech
• How to get universal identity as "the" spokesperson for your idea
• Which information dissemination means work best for your idea
• How to integrate your empire into your larger life plan
• How to design a blueprint to replace active with passive income

Additional resources for this seminar:

• Handout -- (PDF, 80K)

About our guest expert:

Gordon Burgett wrote How to Create Your Own Super Second Life: What Are You Going to Do with Your Extra 30 Years? in 1999. He currently speaks nationwide about this topic, offering keynotes, breakout sessions, workshops, and spousal programs at conventions, company meetings, retreats, and universities.

With 1,600+ articles and 23 books in print, Gordon has appeared extensively on radio and TV as a guest author and a publishing specialist. He has also produced 26 audio cassette series and singles. He is a long-standing member of the National Speakers Association, the American Society of Authors and Journalists, and the Publishers Marketing Association.

Four of Gordon's books have been Writer's Digest Book Club top choices: Sell and Resell Your Magazine Articles, The Travel Writer's Guide, The Writer's Guide to Query and Cover Letters, and How to Sell More Than 75% of Your Freelance Writing.

Gordon has owned and directed a publishing company, Communication Unlimited, since 1981. It specializes in books, reports, and cassettes about writing, empire-building, and niche publishing. In 1995, the company merged with Marsha Freeman's Team Systems and created Dental Communication Unlimited and Medical Communication Unlimited, to begin a series of standard operating procedures manuals (and other, related office operations products) for health care professionals.

Gordon is also the creator of Age Masters, an Internet acknowledgment and listing service for athletic achievements in running, walking, cycling, swimming and wheeling.

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