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Trademarks for Speakers:
Essentials for Protecting Your Intellectual Capital
Mark Partridge, JD
How to order the recording:
You have a company name, product title or slogan that you don’t want others to purloin. How do you ensure it is protected? What do you need to know and do to make sure you own the legal rights to it? How do you determine which categories to register your mark to fully protect it? How much does it cost? Do you need to hire an attorney? And what if you find someone else begins to use your trademarked work?
Trademark law expert Mark Partridge shares his insights and secrets on how to protect your name, slogans, titles, logos and domain names as trademarks, and strategies for using your trademarks to make more money. Learn how you can also benefit from the trademark protection ideas to be revealed in this valuable program.
You will learn how to:
- Create a strong trademark
- Register trademarks in the U.S. and abroad
- Align your trademark protection strategy with your business goals
- Leverage your trademarks to make more money
- Enforce your rights against infringers without losing your shirt on legal fees
As a result of this session, you will be able to obtain federal trademark protection, create an effective brand protection strategy, and increase the market value of your speaking/training/consulting business.
More about our guest expert:
Trademark law expert and former NSA chapter president Mark V.B. Partridge, JD, has been named one of the top 250 intellectual property strategists in the world. Mark has helped some of the leaders in the speaking profession — including Mark Sanborn, Laura Stack and Mikki Williams — protect their names, slogans and titles as trademarks.