SpeakerNet News Teleseminars
Using Podcasts to Attract New Customers
Shep Hyken, CSP, CPAE
How to register and order the recording:
People get hung up on their podcast subscriber numbers. But large numbers do not necessarily translate into new clients if the subscribers aren’t people who can hire you.
So how do you use your podcast strategically to create content that potential buyers want to hear? If you have guests, how do you identify and entice great experts who support your brand while providing high value for the guest? How do you fit podcasts with your content marketing strategy — newsletter, blogs, articles, videos, etc? And how do you use it as a tool to add value add to clients who book you? It has helped me pick up new clients.
Shep is a master of creating strategic content and leveraging it to get the attention of potential clients and to cement relationships with clients. He shares how he uses podcasts as well as his other content to bring in new business.
You will learn how to:
- create a content marketing strategy that includes podcasts
- compile a list of thought-leader guests and what to offer them to say yes
- plan your podcast calendar
- not put off producing the podcasts
- recover if a guest cancels
- make podcasting easier and more effective
More about our guest expert:
Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution and Amaze Every Customer Every Time. He is also the creator of The Customer Focus™, a customer service training program which helps clients develop a customer service culture and loyalty mindset.