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Guest Expert:

Gordon Burgett. (About Gordon)

The Program:

Whether offered at colleges, to businesses or corporations, or to the public, seminars can be a huge income booster for any speaker. Better yet, they are a great way to start or try new material. In one hour, Burgett provides the bedrock basics, then focuses on the right subject, a fetching description and grabber title, and how to find the right market or sponsor. Replace risk with profit while filling in those unbooked days each month.

During this teleseminar, you will learn:

• How to give you first seminar with no financial risk
• "Must-include" key words in your seminar title
• Why program length is more important than cost
• Four questions you must answer about marketing or sponsorship
• How you get booked at colleges or universities and let them send out thousands of mailers
• When, where, and how you schedule
• How to set your price and when to discount for maximum attendance and profit
• How to double or triple your take-home pay in 30 seconds

Additional resources for this seminar:

• Thoughts about Seminar Promotion -- (PDF, 92K)
• Key Steps to Setting Up Your Own Successful Seminar -- (PDF, 97K)

About our guest expert:

For a decade, Gordon Burgett offered more seminars at the university/college level in California than any other presenter. His three-hour audio cassette series, How to Set Up and Market Your Own Seminar or his seminar with the same title were either mandatory for or strongly suggested to others wishing to book at the CSUC system.

Since 1981, Burgett has published 1,600+ articles and offered an average of 100 seminars and speeches annually, mostly to dental and medical associations, conventions nationwide, and through university extension programs. During that time he has appeared extensively on radio and TV, as a guest author and a publishing specialist. Burgett is a long-standing member of the National Speakers Association, the American Society of Authors and Journalists, and the Publishers Marketing Association; has produced 26 audio cassette series and singles, and has published 19 books, including "Sell and Resell Your Magazine Articles" (Writers Digest); "Publishing to Niche Markets"; "Niche Marketing for Writers, Speakers, and Entrepreneurs"; "The Travel Writers Guide" (Prima); "How to Sell More Than 75% of Your Freelance Writing"; "The Writers Guide to Query and Cover Letters" (Prima); "Empire-Building by Writing and Speaking", and "Speaking for Money" (with Mike Frank).

Gordon Burgett's newest book is How to Create Your Own Super Second Life: What Are You Going to Do With Your Extra 30 Years? He currently speaks nationwide about this topic, offering keynotes, break-out sessions, and workshops at conventions, group meetings, retreats, and universities. (See www.super-second-life.com)

Four of Burgett's books have been Writers Digest Book Club top choices: "Sell and Resell Your Magazine Articles," "The Travel Writers Guide," "The Writers Guide to Query and Cover Letters," and "How to Sell More Than 75% of Your Freelance Writing."

Gordon has owned and directed a publishing company, Communication Unlimited, since 1981. It specializes in books, reports, and cassettes about writing, empire-building, and niche publishing. In 1995, the company added Dental Communication Unlimited and Medical Communication Unlimited, to offer standard operating procedures manuals (and other, related office operations products) to health care professionals. (See www.sops.com)

Burgett earned four academic degrees: B.A., University of Illinois, Champaign-Urbana (Latin American Studies), M.A., University of Wisconsin, Madison (Luso-Brazilian Studies), M.F.T. Thunderbird Graduate School (Foreign Trade), and an M.A., Northern Illinois University (U.S. Intellectual History). He was twice an university dean, taught Portuguese and history, created a city recreation program in Illinois, directed CARE (and Peace Corps) programs in Colombia and Ecuador (including the Land Directorship of the HOPE ship medical/dental program in Guayaquil), twice studied in Brazil, played professional baseball, and led a gold hunt up the Paushi Yaco (Upper Amazon) River in Ecuador.

Gordon is also the creator of Age Masters, an Internet acknowledgment and listing service for athletic achievements in running, walking, cycling, swimming and wheeling. (See www.agemasters.com)