Guest Expert:

Rick Jakle, CSP   (About Rick)

The Program:

You would love to be on talk shows, but don't know the best approach. What do producers want, and what do they hate? Learn the inside secrets of getting booked on top broadcast talk shows. Others have shared how they've gotten booked -- Rick speaks from the buyer's perspective.

You will learn:

• What producers and talk show hosts really want, what gets their attention and what turns them off
• How to become a regular guest with a top host
• How to prepare for a stellar interview
• How to sell your products and services on the air, and
• How to leverage one talk show appearance into multiple guest shots around the country.

Additional resources for this seminar:

• Handout -- (PDF, 1MB)

About our guest expert:

Rick Jakle is the longest-tenured station owner/manager in history of Chicago radio and owns a group of radio stations from Chicago to Las Vegas. He is also a highly successful broadcaster, banker, healthcare and community leader and a commercial pilot.

www.jakle.com