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Getting Your Web Site to the Top of the Search Engines
Steve Mertz (About Steve)
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You can dramatically increase your cash flow if you could just improve how people find your products and services. Your website copy and design are key, yet how do prospects find your site? Through search engines. Knowing how to get your site in a Google search top 10 — search engine optimization (SEO) — is essential. Then knowing how your site can close the deal is critical. Steve tells you how, as well as pointing out the most common mistakes and how to prevent them. He tells you how to track where your visitors come from, where they enter your site and where they leave, so you can plug up holes that make them leave before buying.
Steve speaks in English, not techno-babble, so you won’t be overwhelmed with terms you don’t know. However, he does encourage — and wishes he could insist — that your webmaster listen as well. But you listen too, as you need to know how to create the strategy and make sure your webmaster is doing what will propel your business to the top Google search results.
You will learn:
- How to determine if your webmaster has any idea about SEO.
- How to figure out what categories you want to dominate.
- To use the best tools for cracking into the top 10 of a Google search for your topic.
- How your page can be optimized to put more money in your pocket.
- What tools you need to monitor your results.
- What is page ranking, why should you care, and how can you raise yours.
More about our guest expert:
Steve says this about himself: “After falling asleep doing a Google search for my website, I decided to learn how to optimize my chances for search engines’ actually finding my sites. I am not a propeller-head, and am actually quite intimidated by all the code needed for a successful site, but I have found individuals who love code as much as I love search engine optimization. My sites are in the top 10 for Google searches, with one being #1. I share step-by-step strategies for you to dominate your category, and, more importantly, generate cash flow for you!”