12/19/2025
Editors: Rebecca Morgan & Ken Braly
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From the Editors
We wish you the happiest celebration for the holiday you celebrate!
Miscellaneous Tips
Webinars go big in 2026: Time to revisit your b2b webinar strategy — Vickie Sullivan
Webinars have exploded on the B2B marketing scene. According to Goldcast’s 2025 Webinar Benchmark Report, brands hosted 225% more webinars this year than last. And with that surge comes a major shift in how thought leaders need to shape their B2B webinar strategy.
The report is packed with data on logistics and formats, but the real story is the shift in strategy. The days of one-off, standalone webinars are gone. Today, the format has evolved from a single educational event to a content machine — a central piece of the modern B2B webinar strategy that fuels ongoing engagement.
Two top priorities are driving this transformation: engagement and content marketing. That focus is reshaping how speakers and thought leaders approach webinars, and it’s sparking two big changes that will define the next phase of B2B webinar strategy.
- From education to conversation. Live events dominate at 80.7%, while pre-recorded webinars trail far behind at 18.8%. Why? Real-time interaction. Attendees crave dialogue, not downloads. For thought leaders, that means focusing less on broad overviews and more on depth — an inch wide and a mile deep. The strongest B2B webinar strategies turn presentations into conversations.
- From star to collaborator. The solo-speaker webinar is fading fast. Goldcast reports that the average event now features four speakers — a big jump from previous years. The future of B2B webinar strategy looks more like a panel than a lecture, with multiple experts bringing diverse perspectives and energy.
Another assumption to lose: What happens in a webinar stays there. In fact, it’s just the beginning. Webinars are now seen as rich, reusable content sources. They feed blog posts, short videos, social clips, and even sales enablement material. That means locking down IP rights should be part of every smart B2B webinar strategy.
The webinar boom isn’t slowing anytime soon. Now’s the time to revisit your B2B webinar strategy. Make sure you’re not just hosting events, but building a system that drives ongoing engagement, visibility, and thought leadership.
Technology Tips
ChatGPT shopping just got dangerous (in a good way) — Julie Holmes
OpenAI’s new shopping and research agent does the comparison hunting for you. This tiny digital assistant checks stock, filters reviews, breaks down the trade-offs and keeps you out of the 12-tab spiral of doom. And with nearly unlimited usage across Free, Go, Plus and Pro through the holidays, it’s basically a research analyst in festive mode.
Try using full-context prompts like the one I used for my music-obsessed husband:
“I need a thoughtful gift for my fun-loving husband who loves 1980s music trivia, U2 and enjoys clever gadgets — £50 budget, fast UK shipping.”
ChatGPT will interview you, refine the context and build a ranked buyer’s guide you can actually use. Consider your holiday shopping handled.
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Requests for Info / Advice
Stopping “book club” invitations? — Eric Chester
If you are an author, you are likely besieged by emails from people who claim to be from “book clubs” that love your book and want to promote it to their members as their selection of the month. They just want your permission, and of course, a fee for listing your book.
These clever emails are highly customized and may even quote your book, cite a paragraph or two, and even show a photo of the cover, etc. I am getting 5 to 10 of these per week, and I’m guessing it’s being augmented through AI tactics.
Other than blocking these spammers one-by-one, has anyone found a clever way to detect them and block/delete them before they hit your in-box?
Topic of the Month (TOTM) — Your Input Wanted
Our TOTM is: What are some common tasks you have AI help with? (Please state which AI and the prompt.)
Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.
AI has helped me make LinkedIn posts from events and podcasts.
I ask ChatGPT: “Please review this transcript and generate 3 separate title suggestions for LinkedIn posts, each with 3 supporting points. My goal is to post one per week for 3 weeks, so each post should build on the last post. The goal of the three posts is to share practical tips and steps with businesswomen in my LinkedIn network with 15+ years of experience who are interested in expanding their professional impact. Here is the transcript {cut and paste the event or podcast transcript}.”
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